STRATEGY / SOCIAL / EMAIL / PHOTOGRAPHY / ADS
Handcrafted concrete goods for living, accessorizing and designing. The possibilities were endless, the art just needed an audience.
From a rich family history of iconic art, to a fateful moment of inspiration in a Chicago basement, IntoConcrete came to us with an intriguing origin story and endless possibilities, and we couldn’t resist jumping in. We started by articulating their elegant offering through a comprehensive digital strategy spanning personality & tone, clarified customer personas, channel & content strategy, design styles for social, email and ad creative, and an omnichannel approach to customer service.
A weekly newsletter program adding meaning to the brand and contributing revenue to the business yielded concrete results.
We’ve seen time and time again how developing strategic email flows could increase customer retention. Combined with paid media campaigns, our team jumped in to elevate their aesthetic while driving growth across all channels.
Through Q4 of 2021, our efforts surpassed the brand’s email marketing benchmarks with 15% list growth, 20% open rate, 0.3% unsubscribe rate, and a 73% increase in monthly email revenue.
Our activities on social media generated 14% follower growth, a dramatic 87% increase in key metrics like saves and shares, and we were able to scale ad spend by ~300% while maintaining healthy returns.