STRATEGY / SOCIAL / EMAIL / ADS / AR
Our team set the stage for partnerships and collaborations, highlighting BIPOC influencers and voices in the cannabis sphere for live discussions, interviews and takeovers. As the brand ventured into decor and lifestyle pieces, we launched campaigns for each new line (candles, glassware and pillows) that helped expand their audience.
Dispeling stigmas and elevating the industry’s status quo, Laundry Day was looking to grow their already gorgeous brand into an iconic experience.
Within 8 months, we increased the brand’s following by 65% while navigating the tricky realm of ads for cannabis-related products.
With an average of 5x ROAS, we established an email marketing program that complemented the overarching personality of the brand, reaching thousands of customers globally with a 30% month-over-month growth and 30% open rate. With the addition of Facebook and Pinterest, our team helped grow Laundry Day into a distinct name in the industry.