SOCIAL / PHOTOGRAPHY / EMAIL / ADS
A multi-billion dollar industry without a real friend, enter The Leap.
The Creator Economy is currently valued at $16.4 billion. Considering the sheer size of this community, there has been a lack of resourcing available for up-and-coming creator educators. As one of the top course-building platforms on the market, Thinkific saw the opportunity and tapped our shoulders to make it possible.
They approached us with an idea: to build a standalone media brand that would deliver a flow of content with unmatched value for early-stage creators. The Leap channels needed to feature compelling, educational content and cover the ever-evolving creator landscape at record speed. We caught the vision immediately and worked with them to map out the strategy.
Creators helping creators make money; it’s a win-win.
Creators live and breathe the internet. To get their attention, we needed to meet them where they were and make it personal. We knew the path to success would come down to producing engaging, approachable video content and inviting two-way conversations. Our team kicked into production mode and started shooting, editing and posting original photography and video content on TikTok and Instagram. Many brands still struggle to produce quality video at scale, but we helped The Leap create and share over 300 original, social-optimized videos during the first 10 months.
In those 10 months, The Leap’s social channels garnered 3.5 million impressions on Instagram, 5.2 million views on Tiktok and a total social audience of over 60,000 followers.
From viral content to value-driven community.
After solidifying The Leap’s unique brand voice and establishing momentum across social channels, it was time to take the relationship with our audience to the next level. We produced a variety of downloadable resources that we distributed across organic social channels and lead generation campaigns, in exchange for email addresses, and began sending a weekly newsletter to those that wanted more. The newsletter program was focused on sharing actionable insights, reporting on the latest changes happening on the most relevant tech platforms and highlighting original content shared on The Leap’s blog.
We had 0 contacts on our email list in February 2022, and recruited an engaged community of over 20,000 subscribers by the end of the year. Through 2023, this audience will continue to grow, branch into other community platforms, and produce the future’s brightest creator-educators.